Is Twitter Right For My Business?
Following complete strangers, publicly re-sharing things you’ve overheard them saying, telling everyone that passes on the street about a great new whitepaper your business has written … in real life, such behaviour would probably have you sectioned.
- by Rob Croxall
- 21 Sep 2016
Is Sponsorship Right For My Business?
Sponsorship is a great way to advertise a business. Seeing your logo on sports shirts or charity event materials is going to generate a boat-load of leads. Isn’t it? Let’s not mince our words here; The answer is no, it won’t. Spending on sponsorship to drive sales is a mistake.
- by Julie Brook
- 28 Jul 2016
The Two Marketing Metrics Every Business Should Measure
Marketing is a gamble. Possibly not what you’d expect to hear from a marketing company, but bear with us.
- by Rob Croxall
- 15 Jul 2016
Why Your B2B Business Really Needs To Go Mobile
Mobile is the magic bullet of B2B marketing. Never before have marketers had a delivery mechanism so precise and so intimate. This isn’t the scattergun of a TV ad, or the impersonal blast of a billboard – this is a tailored strike delivered to a device that is always on, usually within arm’s reach and so often in the palm of a prospect’s hand.
- by Ged Leigh
- 19 May 2016
Have Google’s Latest Changes Increased My Cost Per Click?
Google AdWords celebrates its 16th birthday later this year, so it should come as no surprise that – like any teenager – it’s going through some changes.
- by Richard Phillips
- 06 May 2016
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