Business Insights

Business Insights

As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.
    Is Twitter Right For My Business?
    Following complete strangers, publicly re-sharing things you’ve overheard them saying, telling everyone that passes on the street about a great new whitepaper your business has written … in real life, such behaviour would probably have you sectioned.
    Is Sponsorship Right For My Business?
    Sponsorship is a great way to advertise a business. Seeing your logo on sports shirts or charity event materials is going to generate a boat-load of leads. Isn’t it? Let’s not mince our words here; The answer is no, it won’t. Spending on sponsorship to drive sales is a mistake.
    The Two Marketing Metrics Every Business Should Measure
    Marketing is a gamble. Possibly not what you’d expect to hear from a marketing company, but bear with us.
    Why Your B2B Business Really Needs To Go Mobile
    Mobile is the magic bullet of B2B marketing. Never before have marketers had a delivery mechanism so precise and so intimate. This isn’t the scattergun of a TV ad, or the impersonal blast of a billboard – this is a tailored strike delivered to a device that is always on, usually within arm’s reach and so often in the palm of a prospect’s hand.
    Have Google’s Latest Changes Increased My Cost Per Click?
      Google AdWords celebrates its 16th birthday later this year, so it should come as no surprise that – like any teenager – it’s going through some changes.

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