Business Insights

Our Marketing 360 Assessment has found that there are three aspects of marketing that UK SME owners struggle with the most: marketing metrics, generating leads and executing marketing plans. In this post, we’ll focus on the first challenge: measuring marketing performance and understanding its ROI. We recently caught up with Tony Galloni, one of our Marketing Directors, to find out how he helped a UK SME with an annual turnover of £7m to go from not measuring their marketing at all to using sales and marketing data to plan future investments in their team and their factory. He also gave us some more general advice for business owners who want to get a better handle on their marketing metrics and ROI.