Business Insights

We’ve all learned a lot over the last few years. For businesses, that includes the importance of thorough planning - knowing how to respond to situations as and when they arise. 

Marketing generates leads. Sales close them. That’s how it works, right? In reality, the best chance of success comes from sales and marketing working together to identify where the greatest opportunities are and what’s needed to get those deals over the line. Marketing is instrumental to the planning process - but should also keep adding value for potential customers right up until the point of them signing the contract and beyond. Here are eight ways your marketing and sales teams can work together to close more deals.

Without meaningful goals, it’s impossible to know if your marketing is performing. 

It’s easy to rush straight into appointing an agency when you want to rebuild your website. However, appointing an agency before understanding what you need from your website is like deciding on the colour scheme before the foundations have even been laid. 

Just “doing marketing” is no longer enough. Now, with millions of companies attempting to cut through the noise and vie for their audience’s attention, you need to do more. Your marketing needs to be sophisticated enough to cut through this noise and reach - and convince - your target market. The Marketing Centre’s Robert Stead - a highly-skilled B2B marketing director with a wealth of European and international experience - is a vocal advocate of the integrated, campaign-based approach to marketing. Here’s why.