Understanding ROI is crucial when you’re running a business. That’s why organisations spend so much time and money trying to measure it. But what about marketing ROI? While most business leaders recognise the importance of marketing ROI, measuring it can be complicated. For a start, people often confuse marketing ROI with the performance of individual channels or tactics. But they’re two totally different things. Here’s why many ROI measurements can be misleading, and how to properly calculate marketing ROI for your business.

Choosing a CRM platform is a decision which should not be taken lightly.  The right CRM can be a powerful tool for your marketing and sales teams to tap into. It can align sales and marketing processes and allow you to measure and optimise pipeline performance. The wrong CRM can become a costly and time-consuming mistake which is hard to reverse. 

A lot of the business owners we work with come to us with the same challenges.

  Marketing Matters from The Marketing Centre is our initiative to provide SMEs with tactics that can be implemented now - it plans to offer insight, hints and tips from our 90-strong marketing directors as well as examples of businesses doing great things.

  Demand generation specialists durhamlane talk about their journey in the current climate and share their thoughts on the changing landscape of sales and business development.