Our Marketing 360 Assessment has found that there are three aspects of marketing that UK SME owners struggle with the most: marketing metrics, generating leads and executing marketing plans. In this post, we’ll focus on the third challenge: making the right marketing plans and implementing them effectively. We recently spoke with Fiona Bowyer, one of our Part-Time Marketing Directors, to understand how she helped her client to tackle a few core marketing challenges that, if not addressed, could undermine the impact and effectiveness of their marketing plan. By addressing the company’s branding, website and tech stack, she managed to triple the number of monthly leads from the company’s website and switch the lead generation focus from outbound to inbound.
Understanding ROI is crucial when you’re running a business. That’s why organisations spend so much time and money trying to measure it.
Choosing a CRM platform is a decision which should not be taken lightly.
A lot of the business owners we work with come to us with the same challenges.
Marketing Matters from The Marketing Centre is our initiative to provide SMEs with tactics that can be implemented now - it plans to offer insight, hints and tips from our 90-strong marketing directors as well as examples of businesses doing great things.