It may be prime suspect in the gruesome murder of the radio star (according to The Buggles at least), but for medium-sized businesses, video is nothing but good news. According to original research by Southport-based video marketers Wyzowl, 96% of people say they’ve watched an explainer video to learn more about a product or service, 79% of people say a brand’s video has convinced them to buy a piece of software or app, and 68% of people say they’d most prefer to learn about a new product or service by watching a short video.
“Our efficiency is unparalleled, our ROI is fantastic, and we’ll be out of business in five years.” That was the feedback that Les Binet, Head of Effectiveness at advertising agency Adam & Eve DDB, got from one member of the management team when he walked into the UK’s largest breakdown firm, The AA. It might seem like a contradictory statement - surely an efficient business with great ROI is onto a winner? Well, in the short-term, perhaps. The problem with The AA was that they diverted 100% of their brand marketing budget into short-term, performance marketing efforts for eight years.
Introduction The world is full of myths, from fake news to faux facts. Mount Everest is not the world’s tallest mountain, The Great Wall of China can’t be seen from space, and the word “sushi” does not mean “raw fish”. (It’s the vinegared rice on which the fish was traditionally served, and it’s spread to mean the sour taste of the rice - so it describes the flavour of the dishes, not the dishes themselves.)
For business owners, “Brexit means Brexit” means one thing: uncertainty. With all economic indicators pointing towards a recession, the question isn’t so much ‘if’ the downturn will hit, or even ‘when’. It’s ‘how’ businesses will manage to survive it. Responsible business owners should now be busy making plans to weather the storm.
Each year, the UK plays host to 1.3m business events, in an industry that’s worth £42.3bn to the UK economy. However, for the purpose of this piece, we’re discussing smaller, client events - which can deliver an impressive boost to your business. If done badly, though, they can also be expensive, waste a lot of resource, and damage your reputation with your audience.