Business Insights

Business Insights

As you would think,  having a large team of highly skilled Marketing Directors provides us with access to an abundance of diverse know-how. We want to share this with you, so you can develop a better understanding of why certain factors work (and how), as well as why they don’t always work out as intended. Above all, knowing what to do next.
    Most marketing ROI calculations are misleading - here’s how you should do it
    Understanding ROI is crucial when you’re running a business. That’s why organisations spend so much time and money trying to measure it. But what about marketing ROI? While most business leaders recognise the importance of marketing ROI, measuring it can be complicated. For a start, people often confuse marketing ROI with the performance of individual channels or tactics. But they’re two totally different things. Here’s why many ROI measurements can be misleading, and how to properly calculate marketing ROI for your business.
    How to choose a CRM for your business
    Choosing a CRM platform is a decision which should not be taken lightly.  The right CRM can be a powerful tool for your marketing and sales teams to tap into. It can align sales and marketing processes and allow you to measure and optimise pipeline performance. The wrong CRM can become a costly and time-consuming mistake which is hard to reverse. 
    What’s your business’s Marketing Maturity Score?
    A lot of the business owners we work with come to us with the same challenges.
    Marketing Matters #18 - Business Impact of Covid
      Marketing Matters from The Marketing Centre is our initiative to provide SMEs with tactics that can be implemented now - it plans to offer insight, hints and tips from our 90-strong marketing directors as well as examples of businesses doing great things.
    Marketing Matters #17 - What does your sales landscape look like in the new normal?
      Demand generation specialists durhamlane talk about their journey in the current climate and share their thoughts on the changing landscape of sales and business development.

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