Business Insights

Business Insights

As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.
    How this UK SME tripled its website leads by upgrading their marketing tech stack
    Our Marketing 360 Assessment has found that there are three aspects of marketing that UK SME owners struggle with the most: marketing metrics, generating leads and executing marketing plans. In this post, we’ll focus on the third challenge: making the right marketing plans and implementing them effectively. We recently spoke with Fiona Bowyer, one of our Part-Time Marketing Directors, to understand how she helped her client to tackle a few core marketing challenges that, if not addressed, could undermine the impact and effectiveness of their marketing plan. By addressing the company’s branding, website and tech stack, she managed to triple the number of monthly leads from the company’s website and switch the lead generation focus from outbound to inbound.
    Most marketing ROI calculations are misleading - here’s how you should do it
    Understanding ROI is crucial when you’re running a business. That’s why organisations spend so much time and money trying to measure it.
    How to choose a CRM for your business
    Choosing a CRM platform is a decision which should not be taken lightly. 
    What’s your business’s Marketing Maturity Score?
    A lot of the business owners we work with come to us with the same challenges.
    Marketing Matters #18 - Business Impact of Covid
      Marketing Matters from The Marketing Centre is our initiative to provide SMEs with tactics that can be implemented now - it plans to offer insight, hints and tips from our 90-strong marketing directors as well as examples of businesses doing great things.

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