Business Insights

Business Insights

As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.
    Marketing Matters #12 - Importance of Video
      Director of SmartEye Productions Dan Shirley explains why video is more important than ever — and how companies can get it right.
    Marketing Matters #11 - Rebalancing your marketing budget
      Our Regional Director for the North West, Julie Brook, shares some top tips on how to rebalance your marketing budget in times of crisis.
    Marketing Matters #10 - Keeping your customer focus
      Keeping your customer at the centre of your business strategy is more important then ever. Our regional direction Christine Durkin shares 3 useful marketing tips.
    Marketing Matters #9 - Case study: How ENL has adapted to current challenges
    In this video plastic injection moulding company ENL discusses how they have adapted their business operations and the learnings they have gained whilst working through this current situation, from overcoming workforce challenges to meeting new product demands from new markets.
    Marketing Matters #8 - CRM tips to help your business during lockdown
    Our marketing expert Robert Stead shares some useful CRM tips on what you can be doing now to get the most out of your CRM, to how it can help support your business in these challenging times.

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