Business Insights

Business Insights

As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.
    Getting the most from your part-time marketing director
    As a business-owner, it makes little sense to spend time and money employing a full-time marketing manager when, for broadly the same sum, your business could benefit from an industry-leading marketing director. The benefits of working with a part-time marketing director are extensive. Through The Marketing Centre, growing businesses can bring tried-and-tested marketing experts in-house, in a flexible, cost-effective arrangement built around them. We’ve placed part-time marketing directors in hundreds of businesses across the UK, and the results speak for themselves.
    Is PPC Right For My Business?
    When Google launched in the late nineties, it was a simple search engine designed to make the internet easier to navigate. In 2016, Google is unapologetically an ad platform, with the Adwords pay-per-click (PPC) service generating a whopping 97% of its $73 billion sales in 2015. For many businesses, PPC is an addiction; their sole means of generating web referrals, because they’ve turned off all other marketing activities.
    How the relationship between sales & marketing has changed
     Sales and marketing have always made slightly odd and awkward bedfellows.
    What Is (And Isn't) Marketing?
    Incensed by the multiple misuses of the term ‘marketing’  Malcolm Johnston felt compelled to set the record straight. Marketing is like an iceberg, where a small proportion of the output from analysis and planning is visible to all and that visible bit is known to marketers as the promotional mix. Yet, maybe because this element (which includes PR, direct mail and advertising) tends to be the most expensive bit of marketing, it attracts the attention (and ire) of finance directors and ill-informed multiple pressure groups. But marketing is much bigger than promotion and is, or should be, both a function and philosophy within a business.
    5 Marketing Lessons From The Brexit Campaigns
    Brexit has brought momentous change in British politics, and could have happened very differently had either side pursued a different marketing strategy. Regardless of how we voted or what the future holds, the campaign offered so many lessons on how not to market effectively that we can’t resist looking at the five things Remain and Leave failed to offer.

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