Business Insights

Business Insights

As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.
    How the relationship between sales & marketing has changed
     Sales and marketing have always made slightly odd and awkward bedfellows.
    What Is (And Isn't) Marketing?
    Incensed by the multiple misuses of the term ‘marketing’  Malcolm Johnston felt compelled to set the record straight. Marketing is like an iceberg, where a small proportion of the output from analysis and planning is visible to all and that visible bit is known to marketers as the promotional mix. Yet, maybe because this element (which includes PR, direct mail and advertising) tends to be the most expensive bit of marketing, it attracts the attention (and ire) of finance directors and ill-informed multiple pressure groups. But marketing is much bigger than promotion and is, or should be, both a function and philosophy within a business.
    5 Marketing Lessons From The Brexit Campaigns
    Brexit has brought momentous change in British politics, and could have happened very differently had either side pursued a different marketing strategy. Regardless of how we voted or what the future holds, the campaign offered so many lessons on how not to market effectively that we can’t resist looking at the five things Remain and Leave failed to offer.
    Is SEO Right For My Business?
      With search engines being the number one driver of traffic to websites – beating social media by more than 300% – it’s difficult to conceive of a business that wouldn’t benefit from some form of SEO (Search Engine Optimisation). Search strategies will be different for every organisation, however - shaped by their individual needs, website style and format, and especially their target market. What do you need to know when organising your SEO efforts?  
    What’s It Like To Be A Part-Time Marketing Director?
    Big ideas, early wins and staff support; what else do our part-time marketing directors need to make a difference to businesses – and how does a typical day in the office look?

    We would love to demonstrate the value we can add to your business

    We can save you time and money with our flexible part-time approach.

    Find Out More