With search engines being the number one driver of traffic to websites – beating social media by more than 300% – it’s difficult to conceive of a business that wouldn’t benefit from some form of SEO (Search Engine Optimisation). Search strategies will be different for every organisation, however - shaped by their individual needs, website style and format, and especially their target market. What do you need to know when organising your SEO efforts?
Big ideas, early wins and staff support; what else do our part-time marketing directors need to make a difference to businesses – and how does a typical day in the office look?
When it comes to digital marketing skills 40% of UK companies rely on junior employees and graduates for digital labour – tasks like posting social media updates and creating websites that work. On average, UK businesses invest just £109 each on digital marketing training, per employee. That’s not enough.
What’s the best way to recruit a new marketing executive? Is it better to use a specialist agency, a generic agency, or go direct? The Marketing Centre’s Robert Stead has his own recipe for success.
Introducing a senior director to your business is essential for growth and a bold step. It can be challenging, especially when you don’t have expertise in their role. Trust is key to making these relationships turn out best for the business. John Blakey - CEO coach and author of The Trusted Executive, out in April 2016 - explains how that trust is best built.