When it comes to digital marketing skills 40% of UK companies rely on junior employees and graduates for digital labour – tasks like posting social media updates and creating websites that work. On average, UK businesses invest just £109 each on digital marketing training, per employee. That’s not enough.
What’s the best way to recruit a new marketing executive? Is it better to use a specialist agency, a generic agency, or go direct? The Marketing Centre’s Robert Stead has his own recipe for success.
Introducing a senior director to your business is essential for growth and a bold step. It can be challenging, especially when you don’t have expertise in their role. Trust is key to making these relationships turn out best for the business. John Blakey - CEO coach and author of The Trusted Executive, out in April 2016 - explains how that trust is best built.
Most organisations calculate – or estimate – the percentage of funds they want to dedicate to marketing, then ‘build out’ their marketing plan within this figure. On the face of it, this approach makes business sense. After all: you don’t want to spend more than you can afford. But in doing so, how can you be confident you’re achieving maximum bang for your buck?
Business owners don’t always equate brand values with the valuer of their brand, but knowing exactly what you stand for is more than nice words and self-promotion. One of The Marketing Centre’s part-time marketing directors and branding specialists, Lance Hiley, explains how a little self-knowledge can add a lot of performance...