Business Insights

Business Insights

As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.
    Brand Audits, Brand Values And Your Brand's Value
    Business owners don’t always equate brand values with the valuer of their brand, but knowing exactly what you stand for is more than nice words and self-promotion. One of The Marketing Centre’s part-time marketing directors and branding specialists, Lance Hiley, explains how a little self-knowledge can add a lot of performance...
    Get To Know Selina Noton, B2B Marketing Expert
    Selina Noton works typically in B2B businesses, specialising in strategic marketing plans that help meet business objectives and plan for future growth.
    Introducing Anna Hutton-North, B2B Marketing Director
    To kick off our 'Meet Our Marketing Experts' feature in 2016, we're delighted to introduce Anna Hutton-North,  strategic B2B Marketing Director and producer of the 2015 Marketing Trends Report for The Marketing Centre:
    Technology Marketer Nik Haidar Introduces Himself
    In our last one for  2015, this month's 'Meet Our Marketing Experts' introduces Nik Haidar,  a Technology Marketer from The Marketing Centre:
    What's New In Marketing For 2016?
    While we don’t own a crystal ball here at The Marketing Centre, we do keep a close eye on new developments and evolutions in the world of marketing. So to round off the year, we asked some of our part-time Marketing Directors to speculate on significant changes they foresee for the next 12 months.

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