At this time of year, there are three words that bring a strange mix of joy and trepidation to any UK worker that hears them…Office. Christmas. Party.
Marketers find the leads; sales personnel convert them. Simple. But often in business, particularly early on, it can be tempting to simply hand over marketing responsibilities to your salesperson, they’re both in the results business, right?
The phrase ‘part-timer’ has garnered some seriously negative connotations over the years, all unwarranted and unfair in our eyes. And one of the most common questions our potential clients ask is how a part-timer can handle the workload of a marketing strategy. Can we deliver while only working part-time?
However long you’ve been in business, chances are you’ve been let down by suppliers at some point—missed deadlines, disappointing delivery, budgets overrunning. Putting any part of your business in the hands of a third party is a risk, one which can be costly.
Pay-per-click advertising (PPC) is simple, it’s effective in reaching potential customers, and by its very nature it’s targeted; you choose the search term you want to occupy and make sure you’re the first result for it.