Marketing generates leads. Sales close them. That’s how it works, right? In reality, the best chance of success comes from sales and marketing working together to identify where the greatest opportunities are and what’s needed to get those deals over the line. Marketing is instrumental to the planning process - but should also keep adding value for potential customers right up until the point of them signing the contract and beyond. Here are eight ways your marketing and sales teams can work together to close more deals.
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