Business Insights

Business Insights

As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.

    Recent posts of Selina Noton:

    How To Establish Your Brand As A Growing SME
    The mere mention of the word branding makes the majority of growing business owners run for the hills.  It’s a common misconception that branding is only for the big boys with vast budgets and something SMEs should tackle further down the line.  However, establishing a branding strategy and defining your brand during the initial stages of a company’s lifecycle, can make you stand out in a crowded market place.  It can give you a key differentiator, thus ensuring your prospects and customers understand the value you can bring above and beyond your competitors.  Establishing a brand means less competing on price, less erosion of profits, greater customer loyalty and stronger perceived value.
    How To Develop A Go-To-Market Strategy
    How does your business connect with its customers and how do you deliver your unique value? How do you go from the initial connection with a potential purchaser to the fulfilment of your brand promise? The answer to these vital questions defines your ‘go-to-market’ strategy.

    We would love to demonstrate the value we can add to your business

    We can save you time and money with our flexible part-time approach.

    Find Out More