The mere mention of the word branding makes the majority of growing business owners run for the hills. It’s a common misconception that branding is only for the big boys with vast budgets and something SMEs should tackle further down the line. However, establishing a branding strategy and defining your brand during the initial stages of a company’s lifecycle, can make you stand out in a crowded market place. It can give you a key differentiator, thus ensuring your prospects and customers understand the value you can bring above and beyond your competitors. Establishing a brand means less competing on price, less erosion of profits, greater customer loyalty and stronger perceived value.
How does your business connect with its customers and how do you deliver your unique value? How do you go from the initial connection with a potential purchaser to the fulfilment of your brand promise? The answer to these vital questions defines your ‘go-to-market’ strategy.