Business Insights

Business Insights

As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.
    How To Establish Your Brand As A Growing SME
    The mere mention of the word branding makes the majority of growing business owners run for the hills.  It’s a common misconception that branding is only for the big boys with vast budgets and something SMEs should tackle further down the line.  However, establishing a branding strategy and defining your brand during the initial stages of a company’s lifecycle, can make you stand out in a crowded market place.  It can give you a key differentiator, thus ensuring your prospects and customers understand the value you can bring above and beyond your competitors.  Establishing a brand means less competing on price, less erosion of profits, greater customer loyalty and stronger perceived value.
    How To Develop A Go-To-Market Strategy
    How does your business connect with its customers and how do you deliver your unique value? How do you go from the initial connection with a potential purchaser to the fulfilment of your brand promise? The answer to these vital questions defines your ‘go-to-market’ strategy.

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