Business Insights

Business Insights

Top 10 Tips For An Effective Social Media Strategy

Many businesses want to know why a social media strategy is important and its potential impact on marketing effectiveness.  Why bother and how to exploit it to the max given that most of us are often “Too Busy” to create content?

  So I thought about this and here’s my top 10.

  • Social media needs commitment – time for authoring content and time for interacting.  Don’t do it if you are not prepared to make time.  Be totally objective. What do you actually want to achieve by using social media?
  •  Join lots of social media sites, but focus efforts on only on a couple. For business I would suggest Twitter and Linked-In.  For visual products, or fashion - add Pinterest.
  •  Remember that everything you post is now in the public domain – permanently.  Does your next client really need to know how many pints of lager you consumed with your rugby mates on Saturday night’s curry-fest?  Facebook is a double-edged sword.
  •  Optimise your website and remember that social media is good for search engine optimisation.  This will focus you on the topics to blog/interact on and help you with important keywords.  Google ranks sites with social media authority – take advantage of this – and many will allow you links back to your website – don’t miss this opportunity and use anchor text if you can.
  • Be interesting and be an authority on what you do best. That way people will want to engage with you. Reply if people connect or comment on your posts.
  •  Interact – ask questions.  Find people with common business interests – engage – help them first.
  •  Always keep your profile current and keyword rich – choose a great username that involves keywords if appropriate.
  •  Automate where practicable. Use social media sites that can integrate RSS.  Have a content plan and create the content on your blog once – and then use something like to feed it out to all your social media networks.
  •  Engagement. You cannot manage it all without some automation – use a platform like Hootsuite or Tweetdeck to monitor important contacts and their social media activity.  You can also schedule tweets. 
  • And watch out for new social media sites - they might be the next Twitter or FaceBook!


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