What do your marketing and sales teams mean when they say they’ve generated a ‘lead’?
“Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.” – Chip Bell
LinkedIn isn’t the platform that it used to be.
This article is the third in a series of four that looks at Customer Relationship Management (CRM) platforms. The first considered what a CRM is (and why they’re useful), the second discussed how to choose the right one. Now we’re looking at what specific CRMs offer.
This is the second in a series of posts exploring how to work with agencies. In the first post, we looked at how to identify the kind of support you need, shortlist potential partners and invite them to pitch. In this article, we’ll look at how to prepare an agency brief and agree a budget.