Business Insights

Business Insights

As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.

    Recent posts of Ged Leigh:

    How to keep your customers
    “Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.” – Chip Bell
    LinkedIn has fundamentally changed - has your approach?
    LinkedIn isn’t the platform that it used to be. 
    Which CRM should you choose? Here are our top five choices.
    This article is the third in a series of four that looks at Customer Relationship Management (CRM) platforms. The first considered what a CRM is (and why they’re useful), the second discussed how to choose the right one. Now we’re looking at what specific CRMs offer.
    How to brief an agency and agree a budget
    This is the second in a series of posts exploring how to work with agencies. In the first post, we looked at how to identify the kind of support you need, shortlist potential partners and invite them to pitch. In this article, we’ll look at how to prepare an agency brief and agree a budget.
    How to find and fix leaks in your sales and marketing funnel
    Marketing and sales alignment is all about creating a seamless customer journey that guides prospects through each stage of the marketing and sales funnel. It may sound simple enough, but this can be deceptively hard to pull off.  Getting it right requires a carefully planned approach for the top, middle and bottom of your funnel. As well as knowing how you’re going to move prospects from one stage to the next. Perhaps most challenging of all, it requires sales and marketing to work closely together and be completely aligned.

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