Recent posts of Ged Leigh:
8 ways marketing and sales can work together to close deals
Marketing generates leads. Sales close them. That’s how it works, right? In reality, the best chance of success comes from sales and marketing working together to identify where the greatest opportunities are and what’s needed to get those deals over the line. Marketing is instrumental to the planning process - but should also keep adding value for potential customers right up until the point of them signing the contract and beyond. Here are eight ways your marketing and sales teams can work together to close more deals.
- by Ged Leigh
- 07 Apr 2022
How to define what a 'lead' is for your business
What do your marketing and sales teams mean when they say they’ve generated a ‘lead’?
- by Ged Leigh
- 08 Oct 2020
How to keep your customers
“Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.” – Chip Bell
- by Ged Leigh
- 23 Apr 2020
LinkedIn has fundamentally changed - has your approach?
LinkedIn isn’t the platform that it used to be.
- by Ged Leigh
- 01 Apr 2020
How to brief an agency and agree a budget
This is the second in a series of posts exploring how to work with agencies. In the first post, we looked at how to identify the kind of support you need, shortlist potential partners and invite them to pitch. In this article, we’ll look at how to prepare an agency brief and agree a budget.
- by Ged Leigh
- 10 Feb 2020
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