Business Insights

Business Insights

As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.

    Recent posts of Ged Leigh:

    8 ways marketing and sales can work together to close deals
    Marketing generates leads. Sales close them. That’s how it works, right? In reality, the best chance of success comes from sales and marketing working together to identify where the greatest opportunities are and what’s needed to get those deals over the line. Marketing is instrumental to the planning process - but should also keep adding value for potential customers right up until the point of them signing the contract and beyond. Here are eight ways your marketing and sales teams can work together to close more deals.
    How to define what a 'lead' is for your business
    What do your marketing and sales teams mean when they say they’ve generated a ‘lead’?
    How to keep your customers
    “Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.” – Chip Bell
    LinkedIn has fundamentally changed - has your approach?
    LinkedIn isn’t the platform that it used to be. 
    How to brief an agency and agree a budget
    This is the second in a series of posts exploring how to work with agencies. In the first post, we looked at how to identify the kind of support you need, shortlist potential partners and invite them to pitch. In this article, we’ll look at how to prepare an agency brief and agree a budget.
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