Business Insights

Marketing generates leads. Sales close them. That’s how it works, right? In reality, the best chance of success comes from sales and marketing working together to identify where the greatest opportunities are and what’s needed to get those deals over the line. Marketing is instrumental to the planning process - but should also keep adding value for potential customers right up until the point of them signing the contract and beyond. Here are eight ways your marketing and sales teams can work together to close more deals.

What do your marketing and sales teams mean when they say they’ve generated a ‘lead’?

“Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.” – Chip Bell

LinkedIn isn’t the platform that it used to be. 

This is the second in a series of posts exploring how to work with agencies. In the first post, we looked at how to identify the kind of support you need, shortlist potential partners and invite them to pitch. In this article, we’ll look at how to prepare an agency brief and agree a budget.