Business Insights

Business Insights

As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.

    Recent posts of Richard Hancock:

    GDPR Is Here: Latest Legal, Marketing And It Developments.
    The clock is ticking for UK businesses to become GDPR-compliant, with the legislation coming into force in May 2018. The consequences of failing to adhere to the new rules are considerable: businesses of all sizes face fines of €20m or 4% of their global turnover.
    7 questions to ask before you set your 2018 marketing budget
    If you haven’t started budgeting for 2018, what are you waiting for?
    Marketing In Uncertain Times
    The Brexit effect;GDPR on the horizon;rising costs and squeezed budgets.UK businesses have been hit with a barrage of bad news over past months. As business owners, we'd all be forgiven for feeling somewhat bewildered; a little unsure of what to do next in the face of rapid change.Some will batten down the hatches. Some will downsize.Others will rise to the occasion.
    4 steps to building a better relationship with your agencies
    Working with a marketing agency can be the most rewarding experience … and the most frustrating. Missed goals, spiralling costs, mutual suspicion: when a client-agency relationship breaks down, both parties suffer – wasting time, money and goodwill. How can businesses get the most from their marketing agency
    Getting Your Marketing Strategy In Place For 17/18
    Another financial year over. How did your business do? Did you hit your targets? Exceed them, even? If you could do it again, what would you do differently? Year end is the perfect time to take stock of your performance over the last twelve months and plan for the future. Not only for the financial year ahead: for your hiring plans, product development and – of course – your marketing.

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