Business Insights

Business Insights
As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.

    Recent posts of Sally Shuttleworth:
    How to set marketing goals and hold your team accountable
    Without meaningful goals, it’s impossible to know if your marketing is performing. 
    Maximise your marketing advantage with these 7 marginal gains
    Between 1908 and 2004, Great Britain won just one cycling gold medal at the Olympic Games. 
    Marketing Matters #4 - Why you should be using LinkedIn more
      Three of our Regional Directors explore why it is so important for sales teams to be using LinkedIn to build relationships from home, along with a step-by-step approach to achieving better results.
    What is a CRM and does your business need one?
    This article is the first in a series of four that will look at CRMs in depth, considering what a CRM is; what a CRM can add to your business; how you can choose the best CRM for your business - and how to get the most from it.  In the simplest of terms, a CRM (Customer Relationship Management) is a software tool that allows businesses to track their interactions with customers and prospects in a flexible and scalable way. It pools a myriad of customer data in one place, allowing a business to record and, in some cases, automate its interactions with customers and prospects.
    How to measure brand awareness
    Why should you measure brand awareness? 
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