Business Insights

Business Insights

As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.

    Recent posts of Tim Parrack:

    The upside down approach to event marketing & management
    Each year, the UK plays host to 1.3m business events, in an industry that’s worth £42.3bn to the UK economy. However, for the purpose of this piece, we’re discussing smaller, client events - which can deliver an impressive boost to your business. If done badly, though, they can also be expensive, waste a lot of resource, and damage your reputation with your audience.
    Is A Chatbot Right For My Business?
    Driven by headlines about self-driving cars, robot-run factories and fully automated call centres, businesses are spending an awful lot on AI - the sector is expected to be worth $1.2 trillion by 2020. It’s easy for business leaders to be swept up in the hype and think, “we need to get in on this”. Is that actually true? Maybe. AI is definitely disrupting industries across the board. In agriculture, its ability to track events and make predictions is helping to address labour shortages by directing personnel to where they’re needed; in retail and tech support, AI powers chatbots which automate frequently asked questions and data collection, saving human man-hours for where they’re needed.

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