Marketing Matters

Marketing Matters #4 - Why you should be using LinkedIn more


Three of our Regional Directors explore why it is so important for sales teams to be using LinkedIn to build relationships from home, along with a step-by-step approach to achieving better results.

Why should you be using LinkedIn more - and how?

HubSpot Video

This video explores:

  • Using LinkedIn as your external face
  • Building a database of new prospects
  • Determining who makes a good connection
  • Adding value in your interactions
  • The importance of references and recommendations
  • Updating your company profile
  • Being real, human, targeted and kind

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Written by Sally Shuttleworth

Sally Shuttleworth is Regional Director for The Marketing Centre and specialises in working with small and mid-size businesses. She has over 20 years’ experience working in a broad number of different industries, including FMCG, tech, manufacturing, the baby industry and financial services.

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