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Marketing Matters

Marketing Matters #11 - Rebalancing your marketing budget

 

Our Regional Director for the North West, Julie Brook, shares some top tips on how to rebalance your marketing budget in times of crisis.

 


Rebalancing your marketing budget in times of crisis.

Marketing Matters - Marketing Budget Control SUBTITLED

As the coronavirus crisis continues to dominate headlines, companies are increasingly reassessing their marketing budgets. Julie Brooke, Regional Director for the North West, shares some thoughts on where business leaders should be looking to save and what tactics you can implement into your business.

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Written by Julie Brook

Julie Brook is Regional Director for The Marketing Centre and specialises in working with small and mid-size businesses. She has over 30 years’ senior marketing experience in food, drink, hospitality and jewellery sectors with brands including San Miguel, Greenall’s Pubs and Restaurants, and HPJ Jewellers.

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