Brand is essentially the perception someone holds in their head about a product, a service, or an organisation; a person, a cause, or an idea. It acts as a mental shortcut for consumers so that when they need what you’re selling, they think of you first.
“Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.” – Richard Branson Anyone who’s ever caught a Virgin train might baulk at the suggestion, but there’s a lot of truth in Branson’s statement. Employees’ determine the success of a business day to day. They also contribute hugely to the value of a business when it comes to selling it.
Chatbots - artificial intelligence systems that interact with people via text, speech or instant messaging apps - have been on the up for a while now. Today, the global chatbot market takes in marketing, payments, processing and technical support, and according to a report by Grand View Research, approximately 45% of customers prefer chatbots as a mode of communication for customer services. According to LivePerson, only 19% of customers actually dislike chatbots; most are indifferent, as long as their issues are resolved. In a recent Oracle survey, 80% of C-level marketing, sales and strategy execs said they already used chatbots or planned to use them by 2020.
You may have heard a thing or seventeen million about the UK’s impending exit from the European Union. For those that haven’t, please pick up a newspaper. We’re not getting into the good, the bad or the ugly of Brexit here, but it will undoubtedly herald changes, economically, socially and politically. The trouble is, at the moment, there are no definitives. That doesn’t mean you can’t prepare, though - ‘wait and see’ is not a strategy. With that in mind, here are our 8 marketing tips for getting your business Brexit ready (Bready?). Read on.
How do you prepare for the unpredictable? That’s the situation millions of business owners find themselves in with Britain’s impending exit from the European Union in March 2019. The best preparation for Brexit, in our opinion, is to focus on the fundamentals. In this series, we explore the best ways business leaders can prepare for one of the biggest political, societal and economic shifts in decades. Our focus this time: Pricing. One likely outcome of Brexit, according to leading economists, is that costs will rise. There could also be damaging currency fluctuations. As such, a focus on your pricing strategy is essential.