How to define what a 'lead' is for your business
What do your marketing and sales teams mean when they say they’ve generated a ‘lead’?
- by Ged Leigh
- 08 Oct 2020
How to write a value proposition for your business in under 15 minutes
Business owners and marketers need to understand who their customer is, what they’re trying to achieve and how their product or service helps.
- by Brian Hardie
- 30 Sep 2020
22 recommended reads for your 2020 staycation
Just about every campsite and seaside town in the UK is overflowing with holiday-makers.
- by Pete Jakob
- 10 Aug 2020
The 7 Ps and the 4 Pillars: what is marketing anyway?
The ‘Seven Ps’ and the ‘Four Pillars' of marketing are useful models to understand the marketing department’s role and the key responsibilities of any marketing team.
- by Julie Brook
- 16 Jul 2020
Five steps to 5X your sales pipeline in 3 months
A lot of people think that marketing is all about the long-term. If you need short-term results, you should speak to sales. But while it’s true that marketing often works towards long-term goals, it can drive short-term growth.
- by Brian Hardie
- 10 Jul 2020
