Business Insights

Business Insights
As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.
    Marketing Matters #11 - Rebalancing your marketing budget
      Our Regional Director for the North West, Julie Brook, shares some top tips on how to rebalance your marketing budget in times of crisis.
    Now’s the time to perfect your marketing ready for the restart
    Between 1908 and 2004, Great Britain won just one cycling gold medal at the Olympic Games. 
    Marketing Matters #10 - Keeping your customer focus
      Keeping your customer at the centre of your business strategy is more important then ever. Our regional direction Christine Durkin shares 3 useful marketing tips.
    How to keep your customers
    “Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.” – Chip Bell
    Marketing Matters #9 - Case study: How ENL has adapted to current challenges
    In this video plastic injection moulding company ENL discusses how they have adapted their business operations and the learnings they have gained whilst working through this current situation, from overcoming workforce challenges to meeting new product demands from new markets.

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