In 2017, Paris Saint-Germain signed Brazilian football superstar Neymar for a record-breaking €222 million (about £197 million). It’s a lot more than the likes of Bristol City’s Bobby Reid, who they sold to Cardiff for £10 million. But if you compare the two on their scoring record alone (strikers, after all, are there to score goals), Reid looks like the better player, with 19 goals at Bristol City compared to Neymar’s 13 at Barcelona in the season before their respective moves.

Digital marketing is marketing delivered through digital channels. As a term, it covers search engine optimisation, websites, social media, email newsletters and mobile apps. It’s broad, diffuse, and often demands specialist skills and experience that come from dedicated personnel. However, a lot of digital specialists aren’t marketers. They’re not strategists. And they tend to view success on their own terms: if they’ve got you the views, likes and shares, their job is done. They’re not thinking in terms of money spent and money gained, and they sometimes struggle to prove the return on investment - how their activity impacts the business’ bottom line.

Driven by headlines about self-driving cars, robot-run factories and fully automated call centres, businesses are spending an awful lot on AI - the sector is expected to be worth $1.2 trillion by 2020. It’s easy for business leaders to be swept up in the hype and think, “we need to get in on this”. Is that actually true? Maybe. AI is definitely disrupting industries across the board. In agriculture, its ability to track events and make predictions is helping to address labour shortages by directing personnel to where they’re needed; in retail and tech support, AI powers chatbots which automate frequently asked questions and data collection, saving human man-hours for where they’re needed.

Introduction Marketing is not all about leads - but it does play a vital role in generating, nurturing, and making the most out of them.

Staff turnover is part of any business, but SME owners understand that once you have a team of people who work well together to deliver the objectives of the business, it makes good sense to ensure you keep them employed within the business.