Business Insights

Business Insights

As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.
    The simple way to measure customer satisfaction
    Most business owners agree that measuring customer loyalty is important. But in our experience, surprisingly few have a system in place. If you don’t have a reliable process for measuring customer satisfaction, you’re going to struggle to improve it.
    Marketing Matters #18 - Business Impact of Covid
      Marketing Matters from The Marketing Centre is our initiative to provide SMEs with tactics that can be implemented now - it plans to offer insight, hints and tips from our 90-strong marketing directors as well as examples of businesses doing great things.
    How to get a great ROI from your agency: six tips
    This is the third in a series of posts exploring how to work with marketing agencies. In the first post, we looked at how to identify the type of help you need, shortlist potential partners and invite them to pitch. The second looked at how to brief your chosen partner and agree budgets. In this final post, we’ll look at how to manage your agency relationships and get the most out of them.
    25 questions every business owner needs to ask about their marketing right now
    Most of us have probably had one or two sleepless nights in recent months, especially business owners. Sometimes the best way to put your mind at rest is to take a moment to address all of the questions that are buzzing around it.
    What kind of business do you want to be during COVID-19?
    We all respond to crises differently.  One of the things we’ve heard a lot over the past couple of months is that there’s no right way to feel right now. Feeling anxious and stressed is perfectly natural.

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