How understanding the customer journey helped this UK SME to get more leads and increase retention
Our Marketing 360 Assessment has found that there are three aspects of marketing that UK SME owners struggle with the most: marketing metrics, generating leads and executing marketing plans. In this post, we’ll focus on the second challenge: generating the right leads and closing them effectively.
- by Richard Hancock
- 07 Jul 2021
UK SME Owners Flummoxed by Marketing Metrics [RESEARCH]
Last year we launched our revamped Marketing 360 Assessment to give business leaders a quick and easy way to measure their marketing performance and prioritise areas to work on. Since then, over 500 UK business leaders have used the tool to get a better understanding of their strengths and weaknesses - and one thing was abundantly clear from the data we’ve received.
- by Clare Methven
- 09 Jun 2021
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