Our Marketing 360 Assessment has found that there are three aspects of marketing that UK SME owners struggle with the most: marketing metrics, generating leads and executing marketing plans. In this post, we’ll focus on the second challenge: generating the right leads and closing them effectively.
Last year we launched our revamped Marketing 360 Assessment to give business leaders a quick and easy way to measure their marketing performance and prioritise areas to work on. Since then, over 500 UK business leaders have used the tool to get a better understanding of their strengths and weaknesses - and one thing was abundantly clear from the data we’ve received.
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