Business Insights

Business Insights

As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.
    UK SME Owners Flummoxed by Marketing Metrics [RESEARCH]
    Last year we launched our revamped Marketing 360 Assessment to give business leaders a quick and easy way to measure their marketing performance and prioritise areas to work on. Since then, over 500 UK business leaders have used the tool to get a better understanding of their strengths and weaknesses - and one thing was abundantly clear from the data we’ve received. UK SME owners are struggling to measure and understand the ROI of their marketing activity. Marketing metrics scored lower than any of the other 12 categories in our assessment. Other common pain points included lead generation, executing marketing plans and enabling better sales team performance. However, it’s worth noting that these are self-assessments so the data represents people’s perceptions of their marketing and not necessarily an objective appraisal. In this post, we’re going to explore the data in more depth and share resources for any business owners that are struggling with marketing metrics, lead generation, executing marketing plans and more.

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