Business Insights

Business Insights

As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.
    In Our Words: The Marketing Centre Story
      In 2010, The Marketing Centre founders Lucy Hogarth and Clare Methven set out to reinvent the way small and medium-sized businesses access senior-level marketing skills. Seven years on, our team of part-time expert Marketing Directors continues to grow – proving the need for marketing expertise via a cost-effective model focused on long-term results. So what’s the story behind the business, and where are we going?
    Marketing Theory for Non Marketers – Sales alignment
      It’s fair to say that salespeople and marketing departments don’t always see eye to eye. Sales blame marketing for delivering low volume or low-quality leads. In turn, marketing criticise sales for not converting enough of their well thought out strategy into a return on investment.
    Review of “Game changers: Are you ready to change the world"
    This well designed and presented book should come with a health warning for serious academics as it’ll raise the collective blood pressure on thousands of campuses around the world. Were this an undergraduate essay (and provided the PC Police haven’t got to you already) you’d be scrawling all over it comments like “where’s your proof”, “devoid of analysis” and “why is there no bibliography? Did you really not read a single text before embarking on this assignment?”
    Getting the most from your part-time marketing director
    As a business-owner, it makes little sense to spend time and money employing a full-time marketing manager when, for broadly the same sum, your business could benefit from an industry-leading marketing director. The benefits of working with a part-time marketing director are extensive. Through The Marketing Centre, growing businesses can bring tried-and-tested marketing experts in-house, in a flexible, cost-effective arrangement built around them. We’ve placed part-time marketing directors in hundreds of businesses across the UK, and the results speak for themselves.
    Is PPC Right For My Business?
    When Google launched in the late nineties, it was a simple search engine designed to make the internet easier to navigate. In 2016, Google is unapologetically an ad platform, with the Adwords pay-per-click (PPC) service generating a whopping 97% of its $73 billion sales in 2015. For many businesses, PPC is an addiction; their sole means of generating web referrals, because they’ve turned off all other marketing activities.

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